When is about to speak about SEO or search engine optimization there are so many factors that need to be checked and optimized and the best way you wont miss any step, is to create a checklist with what you need to do, what progress you have, and what steps that are done.
1) Keyword Research
When you want to optimize your website, first you need to know which are the most searched keywords, and on what keywords to focus. The best tool I recommend for keyword research is Google Keywords Planner. Firstly is to think about whats your business about, what services or products you sell and write down a list of keywords. You need to think what you want to write on the search engine so you can find the products or goods like yours. Then you need to put each word from the list on Keywords Planner so it can generate a list of keywords, derivate from yours and it tells you very useful information: how many searches they estimate a month for those keywords. This is a huge help that Google gives to you, so you know on which keywords to focus on your SEO campaign. After this, you need to find your potential competitors, usually the first 5 websites that appear in organic SERP when you type one of your keywords. Then you make a list of URLs for each keyword because here is the place you want to be, on the FIRST PAGE! So all your researches need to be related to the websites are already on the first page. Then you need to analyze your competitor’s website for different factors. You can use free tools to do this. With this, you make an idea about how far you need to get, in order to rank your website. If you have high competition, will take longer to rank on the first page, but all depends on your work, efforts, and knowledge. Then the competitors will show you what types of links you can build in the link-building campaign. But we talk about this later on the third Step. Basically, after this first step, you should have a list with the most searched keywords for your website and expressions.
2) On-Page SEO
After knowing your best keywords, you can start to create content for your website. Most important to keep in mind during all time when you create your content is to add some of your keywords in the context, so the search engines will understand what is the website about.
a) Title Tag
This is one major SEO element because is the title of the page. Each page should have unique title tags but in same time relevant to the context and to the chosen keywords.
b) Meta-description tag
This helps the search engine to understand a summary of your website content. It should contain also some of your keywords but not in excess, because will be considered spam, and you will lose your rankings. This need to match some keywords from your content as well, so it will have relevance with the context.
c) Meta-keywords tag
Used to be the most important factor of SEO, but after the last updates of search engines, they are apparently disabled. You can add them of course, but we saw that they don’t count anymore as an SEO factor, and doesn’t appear anymore in searches, under the website link and description. Now they are considered useless because search engines realized that you should be found by your content from your website and its quality, not on something that you can change easily. This fact makes searches more exact and precise.
d) Image ALT-Tags
We know that a website without photos is not good looking. Every website is always “tuned” with photos, galleries, and icons that describe their business. But how it’s possible for a search engine to realize what is that picture? Because it will see only the filename and extension. But if you use an alt-tag on your image, this will tell to search engine the subject of the image. You always like to search for photos and wallpapers online right? And how you search for them? Because search engines can’t read the content of a photo, it reads the alt-tag so it will know how to group and sort them.
e) Header Tags
When we say header tags we refer to the h1,h2,h3,h4,h5,h6 tags. These should be declared in CSS with the difference in font size. That means that the H1 tag should be the title of the body content, or article. Here you need to place again your keyword, but at the same time, it needs to be relevant to the content. Then the H2 tag is like sub-title of the article content. This is essentially like the Title Tag because it helps search engine to determine the subject of your website’s products or services.
f) Keywords in content
The content is the most important part. Your content should dominate your website, without excessive images. All you major keywords should be in the content, but with relevance, not put randomly in the article. If are words that are important for you, you can also bold them.
g) SILO Architecture
Before you want to launch your website you try to do everything that you need in your website, logo, design, fonts, colors, menu, and content. But the most important and a major factor in the SILO Architecture. The initial structure building is to make all main pages child to the homepage.
I gather information from internet and put them together in this websites , to help all visitors be updated and learn more about seo impact on the websites! I also work for Opera Navigation and i am technical support, web designer and seo specialist.
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